Brand Your Identity
Did you start a business that requires you to sell or teach virtually? Or are you looking to increase your own personal branding online? If so, join us as we hear experts on personal branding and online presence provide tips on how to make you stand out and capture business.We’re featuring three of our personal favorite brand experts on this panel, moderated by our very own Michele Weisbart, Social Media Club LA’s Creative Director. Michele owns an interactive studio and has been in the business of branding for 20 years.
Our Moderator
Michele Weisbart is an award winning illustrator and graphic designer. She runs an independent design studio, Michele Designs, specializing in visual strategy and branding. She has spent the last 20 years helping her clients share their stories in a unique, compelling and strategic way. Michele has worked with clients such as UCLA Luskin Center for Innovation, Al Roker Entertainment, Angel City Sports, Ryan Snyder Consulting, Transpo Group, Sony Entertainment and Amgen. Michele has lectured and presented on design, branding and presentation and taught at UCLA Extension, the Fashion Institute of Design & Merchandise and the Art Institute. She has been on the board of Social Media Club for three years and has Co-Managed LAdobe for 12 years.
Liz H. Kelly
Liz H. Kelly is Goody PR and Goody Awards Founder and an Award-Winning Author (8-Second PR, 2019). Based on 15+ years of public relations and marketing experience, Kelly is passionate about magnifying brands, experts and causes through integrated marketing campaigns with a powerful and timely story. After working for Fox Interactive Media/Myspace, Paramount Pictures, Sprint PCS, and LA startups, Kelly decided to use her marketing experience for GOOD full-time. As a published author, Kelly’s had over 500 media interviews (TV, radio, print and syndication) over five years for her first book (Smart Man Hunting). Her work has been featured on CNN, ABC News, FOX News, USA TODAY, The Chicago Tribune, Thrive Global, Buzzfeed, KTLA, KCBS, BBC Radio, ESPN Radio, NPR and thousands of media outlets. Kelly also teaches Digital Marketing at UCLA Extension and is a Social Media Club Los Angeles Board Member.
Paulo Sellitti
When entrepreneurs, startups, or stalled companies need a story to scale their business, they bring on 'The Authentic Story Designer' Paulo Sellitti.Paulo has spent two decades of his career creating 360 marketing campaigns for global brands and entertainment. He is a master of the pitch. Now, as a consultant, he helps businesses tell their stories of change, connecting the truth of their service with the needs of the world.Paulo's story 'Sell value. Change the world.' for Altify launched a new $3.12 Billion category called Customer Revenue Optimization and resulted in the company's acquisition within three months.Paulo's positioning, 'Films from an independent world,' and story, 'Because life needs a different lens.' made streaming video service OVID.tv the 'thinking' alternative to Netflix and chill.And Paulo's authentic story design work has elevated two professional coaches as motivational leaders in Authentic Communications and Resilience.Dedicated. Driven. Real. Paulo pursues his meaningful work regularly while equally dedicated to caring for his twin 6YO boys at home.
Lindsay Mauch
Lindsay Mauch is an SMCA Board member and founder of LTM Digital, a social media and digital boutique marketing agency based out of Hermosa Beach.Lindsay Mauch is the Founder of LTM Digital, a Social Media and Digital Marketing agency focused on health, fitness, sports, and technology. Lindsay has more than fifteen years of online experience with a focus on digital marketing strategy, social media, and product development and has worked for top brands such as MySpace, Fabletics, YogaWorks, Cornerstone OnDemand, Bambo Nature, and Transworld Media. She actively teaches courses and workshops on social media and digital marketing both online and offline and is a workshop instructor at General Assembly, a technology trade school with locations worldwide. She is a member of the Forbes Agency Council and has served on the Board of Directors for Social Media Club Los Angeles since 2014. In her free time, she enjoys surfing, snowboarding, and being outdoors. She lives in Los Angeles with her husband, their two young daughters, and golden retriever.