How does social media drive engagement for retail marketers? Our panelists will explore current practices and emerging trends for delivering social media engagement that gets results. Speakers will share tools, techniques and tips for using social media to build retail brands, manage customer relations and generate sales. The audience will be invited to ask questions. Expect to leave the session with a game-plan to turbo-charge your social media engagement for this holiday season.This interactive session will cover:- Using data to to create results-driven social media programs.- Platforms & tools retailers use to engage consumers.- Metrics and understanding where social media fits within the purchase cycle.Moderator:- Serena Ehrlich, Director of Marketing, MogreetConfirmed Speakers:- Laura Knapp, Founder, Social Spotlight Media- John Tabis, VP of Strategy, ShoeDazzle- Nicole DeRuiter, Social Media & PR Manager, Fresh & EasyEvent details:Tickets are $10 before September 23; $15 day of/at the door. http://ow.ly/da7N9Time: 6:30 PM registration, light food, networkingSPONSOR THIS EVENTWe rely on your tickets, donations, and sponsorships to keep our events low cost for everyone to join in. If you are interested in sponsoring an event, please contact Board member Charles Miller at @chasmiller or email us at socialmediaclubla@gmail.com.RSVP here! http://smclaretail.eventbrite.com/