Job Opening: Social Media Manager at Answer Financial

Company Description

Answer Financial was founded in 1997 and is one of the largest auto & home insurance agencies in the country with over 377,000 policies in-force. Offering instant quoting and purchasing online or over the phone, Answer Financial offers coverage in all 50 states and allows people to compare coverage from leading carriers and get side-by-side quotes, all in a matter of minutes. Answer Financial is part of The Allstate Corporation (NYSE: ALL), the nation's largest publicly held personal lines insurer.

Job Description

Answer Financial, Inc. is looking for a dynamic and passionate social media manager who is responsible for developing and executing a well-defined social media strategy that increases our brand awareness and generates traffic. This person is responsible for evaluating, organizing, managing and contributing to all social media channels in an effort to achieve corporate objectives while ensuring a consistent marketing message and strengthening our position in the market. This person will be responsible for the hands-on implementation of the company’s social media efforts.Essential Job Duties/Responsibilities:

• Identify social media opportunities and develop an actionable plan for execution
• Manage company presence in social networking sites such as Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, and other similar community sites
• Produce unique content for blog posts and infographics that can be distributed to mainstream media and other social media influencers
• Develop strategies for growing and leveraging our social media follower base including using promotions, contests, polls, ads, surveys and referral programs
• Become an advocate of the company in social media spaces by responding to customer comments, participating and posting on relevant blogs and forums
• Identify, interpret, and capitalize on existing or new social media trends, tools, and applications
• Create and monitor benchmarks for measuring the impact of social media programs and campaigns and report on their effectiveness
• Create, maintain and execute a social media editorial calendar and posting schedule
• Identify and use social listening tools or other methods to monitor and participate in industry related online conversations across multiple channels
• Work with internal departments such as Marketing, Legal, Project Management, and Engineering to coordinate and execute on the social media plan

Desired Skills & Experience

Qualifications:

• Demonstrated ability to lead social media programs for a company
• Demonstrated ability to increase customer engagement and follower base across multiple social media platforms
• Strong copywriting skills with ability to produce copy of varying tone and messaging based on target audience and medium
• Experience with integrating social plugins such as registration, comments, share, activity feeds, and apps
• Experience with managing blogs and media outreach
• Proven track record of listening & engaging with the online community and acting on company’s behalf
• Knowledge of SEO and its impact on social media content
• Experience with web reporting tools such as Google Analytics
• Strong computer skills including proficient knowledge of MS Office (Outlook, PowerPoint, Excel, Word)

Experience/Education:

• 5+ years of online marketing including 2+ years in social media space
• Bachelor degree in marketing, communications or related field
• Interest / experience in automotive, financial services or insurance industry a plus

How to Apply

Applicants can send their resume and social portfolios by email to careers@answerfinancial.com or apply via LinkedIn.Answer Financial, Inc. is an Equal Opportunity Employer. The above statements are intended to describe the general nature and level of the work being performed within this role. The description is not intended to be considered as an exhaustive or all-inclusive list of responsibilities, duties and/or skills required. Answer Financial, Inc. reserves the right to modify, adjust, and/or add/detract at any time to the role as described above to meet the needs of the business and/or market trends.