Influencer/Brand Partnerships: Dos and Don’ts

Influencer marketing is expected to grow to a market size of $13.8 billion in 2021 (up from $9.7 billion last year), and 66% of brands are expected to increase their influencer marketing budgets this year. Influencer marketing is big business, but there are common traps for the unwary. Social Media Club is proud to present an informative and interactive panel where you will hear from veterans of all sides of influencer marketing—brands, agencies, and influencers—as they share and discuss strategies that work and mistakes to avoid.

Our Moderator

Robert Freund

Robert is an Advertising and E-Commerce Attorney, Social Media Club Los Angeles Member, and the Founder of Robert Freund Law. Rob focuses his practice on marketing and e-commerce compliance issues and related litigation. He helps brands, agencies, and influencers understand the risks of advertising online and develop strategies for compliant campaigns that still convert. Rob has lectured about advertising law at the University of Southern California and the University of San Diego and has been quoted in The New York Times on those issues.

Panelists

Shay Rose

Shay is a recent UCLA graduate and DIY/sewing influencer, with 4m+ followers on TikTok. While her platform is based on crafting, she has a highly engaged community that loves to be involved in the creative process. She has worked with several brands on campaigns including Disney, Michaels, and Instagram, and has also been covered by several publications including Vogue, The Los Angeles Times, and Insider.

Brent Colmer

Brent brings a well-rounded perspective with experience as a talent manager, brand manager, agency director and creator himself. Starting his career in the Canadian music industry, Brent really found his true calling working with digital content creators. This experience pushed Brent towards pursuing his passion for digital marketing and brand strategy. Before 30, he launched his own agency: creator services. Brent and his team help creators and other entrepreneurs build a sustainable online presence.

Talyssa Gonzales

Talyssa is a digital marketing professional with extensive experience managing social media and influencer relations for the CPG and food & beverage industries. She managed social media and digital marketing for the Little Tikes brand during COVID, helping drive the brand to its highest selling year since it began in 1969. Currently, she is a Social Media Engagement Specialist at King’s Hawaiian where she is growing its online presence to match the brand’s 70 years of excellence in providing irresistible food. 

Cody Wittick

Cody is Co-Founder and Managing Partner at Kynship, an influencer marketing agency located in Orange County, CA. Prior to starting Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring for the active lifestyle. There he grew the ambassador and influencer roster from the ground up – to 200+ people including names such as Lebron James, Mike Trout, and Dale Earnhardt Jr.