Storytelling will always be a key part of marketing. Instagram Stories launched in August 2016 and in only one year grew to more than 250 million users, contributing to Instagram's overall audience of 700 million. In fact, a recent study uncovered that in the last six months alone, Snapchat use is down 33% while Instagram Stories usage has doubled! Clearly this integration is here to stay.Join SMCLA and our panel of amazing Insta-storytellers to discuss the mass exodus to the platform, the rapid growth, and how to master the art of adding to your feed. Be it for fun or for work, make sure you’re taking advantage of their pro-tips and all the tools available to max out the quality of your content!PANELISTS

• Geordi - Influential Corgi, personal trainer, butt model, food enthusiast - and his owner, Aiden Lee
• Valerie Kan - Social Media Assistant at THINK JAM
• Mike Prasad - CEO, Tinysponsor
• Megan Neal, Vice President of Social Media, TEN: A Discovery Communications Company

MODERATOR

• AJ Feuerman, Director of PR & Social Media, Gravitas Ventures/SMCLA Board of Directors

Sponsors