Strategy for Success: Preparing for your Job Search in Social Media
Social Media Club Los Angeles is thrilled to host an informative workshop catered to preparing job seekers who are interested in pursuing a career in the social and digital media industry. Studies show that 20.6 million jobs were lost in 2020 due to the pandemic, and college graduates were majorly affected. Fast forward to 2021, employers are hiring again and are expected to hire 7.2% more college graduates than they did 2020 graduates. The economy is working to rebuild itself, and that means more companies are adding to their teams!
Our Moderator
Peyton Lumley
Peyton is a creative producer and escapism entertainment enthusiast from Los Angeles, CA. She recently graduated from UCLA with a major in Communication and double minors in Film, TV, and Digital Media and Entrepreneurship. Currently a Junior Creative Producer at Zolay, Peyton is pursuing a career path in marketing and trying to navigate the world as a creative in the wake of the pandemic. (Instagram: @peyton.lumley/Twitter: @peytonlumley)
Panelists
Jaclyn Mullen
Jaclyn Mullen has taught and mentored thousands of professionals navigating their career development and personal brands through digital marketing. Her energetic, passionate, and collaborative demeanor has been felt from the stages of Social Media Week, Wonder Women In Tech, events for Ellevate Women’s Network, and in the classroom at General Assembly. She is currently the Growth Marketing Manager for Scottsdale, AZ-based Aspireship.com. In her downtime, you might find her scrolling IG to find new places to eat, indulging in cuddles from her rescue dog Ivy, or enjoying a weekend getaway outdoors with her husband. Connect with Jaclyn on Linkedin. (Instagram/Twitter: @jaclynmullen)
Yuliana Gonzalez
Yuliana Gonzalez serves as the Executive Director of the Camarillo Hotel & Tourism Association, also known as Visit Camarillo. Yuliana oversees the implementation of data-driven marketing strategies and innovative advertising campaigns aimed at increasing hotel occupancy and tourism efforts which positively contribute to the local economy. Utilizing key target markets and demographics to strategically define audiences, her team is constantly looking at new ways to inspire travel and effectively navigate the tourism landscape during the COVID-19 pandemic. Her past work in marketing, PR and social media has led to successful campaigns that have attained measurable results and brand exposure.
Molly Folsom
Molly Folsom is an award-winning social media director for the travel industry with in-house and agency-side experience dating back to the beginning of Facebook Business Pages. Lauded by AFAR Magazine as "one of the most dynamic, smartest people in the social media space," Folsom has become a master of strategically balancing the “art” and “science” of social media as a means to create award-winning campaigns and drive ROI for a formidable array of travel brands ranging from corporations to destination boards to boutique luxury properties. In addition to being a multi-time finalist for the Shorty Awards, her work has been featured in Architectural Digest, Business Insider, Conde Nast Traveler and more, with select work highlighted as part of Travel + Leisure Magazine '50 Accounts You Should be Following." In her free time, Folsom is passionate about mentoring others in their career and providing pro bono social media support for BIPOC initiatives close to her heart. (Instagram: @mollyfolsom)
Gabriela Tafoya
Gabriela Tafoya is an Account & Influencer Strategy Manager at Branded Entertainment Network (BEN). She started her career in Influencer Marketing back in 2012 working directly with influencers and got hired at BEN in 2017 just as they were building out a bigger influencer team. Since being at BEN, Gabby has worked with various brands, such as Chatbooks, Disney, Dyson, Proximo Spirits, and others, strategizing and executing influencer campaigns from start to finish.
Sarah Donze
Sarah Donze drives growth for big and small brands both stateside and globally through creative campaigns. With over ten years' experience in advertising agencies, Sarah believes in an empathetic approach to growing team members; treating employees as a whole people to cultivate their potential and create a positive work environment. Connect with her on LinkedIn and follow her chihuahuas @hudsyboo on Instagram.
About the Social Media Club of Los Angeles (SMCLA)
Social Media Club of Los Angeles is the oldest Social Media professionals organization in LA. Curated entirely by a volunteer Board of Directors, monthly events range from panels to workshops to happy hours. You can become a member of SMCLA here.
If you’d like to be considered to speak at a future event, or join the volunteer Board of Directors, contact us here.