Social Media Marketing: Make it Legal
One of the biggest areas of concern in our space in recent years is the way technology has changed privacy and the rapid changes around the field’s legalese. And lest we forget we need not only be concerned with our own and our clients’ rights, we also have to be attentive to the rights of others! For example, if you are at an event and you start snapping photos, can you just post those pics straight to the web? What are you allowed to say in a social media ad? Can you run any ol’ giveaway on Instagram? What about all the ins and outs of how influencers should post online?
Every marketing pro should be in-the-know on this! Join Social Media Club LA and two legal leaders in this evolving space for presentations on all the dos and do-nots of social media marketing with regard to the FCC’s regulations and latest laws. In addition to the presentations there will be an opportunity for discussion and to ask questions, covering everything from intellectual property to contests to privacy and beyond.
Our Moderator
Savannah Brentnall, Co-Founder, Daxia Digital, serves on the Board Of Directors for the Social Media Club LA and has worked in the digital field since 1984, and in social media since 2008. She has created and implemented long-term marketing and social media strategies for clients including CBS Home Entertainment, TOMS Shoes, Shutterfly, Hallmark Channel, Jillian Michaels and James Taylor. Savannah helped create and implement strategy that grew Hallmark Channel’s social base from a few hundred fans to more than 6 million. She single-handedly launched James Taylor’s social presence and grew it completely organically to more than 2 million. Her social ad campaign gave the singer his very first #1 album. Savannah has co-founded several technology startups and has written two books on software development.
Robert Freund
Robert Freund is an experienced business litigator and advisor. He focuses his practice on false advertising litigation and compliance, with an emphasis on social media marketing issues. Before opening his own firm, Mr. Freund honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms. Mr. Freund has represented individuals and companies in complex commercial litigation, including consumer class actions and claims related to advertising and unfair competition.
While in law school at UC Davis, Mr. Freund clerked for the Consumer Protection Unit of the Alameda County District Attorney’s Office, where he worked on civil and criminal cases involving fraud, deceptive advertising, anticompetitive practices, and other economic crimes. Mr. Freund also served as an editor of the UC Davis Law Review.
Mr. Freund has served on the Board of Governors of the Century City Bar Association since 2013 and as President from 2017-2018."
Rebekah Guyon
Rebekah Guyon is a privacy, intellectual property, and entertainment attorney in Greenberg Traurig’s Los Angeles office. Ms. Guyon represents clients in a variety of business and commercial disputes, and has significant experience advising companies in complex privacy and intellectual property matters, trademark, trade name, and brand management issues, crisis management and data breach responses, and discovery strategy for cutting-edge data platforms. Ms. Guyon regularly writes and speaks on topics including Article III standing, consumer privacy law, and fair use under the Copyright Act. Before practicing law, Ms. Guyon taught high school U.S. history and New Mexico history.