We live in Los Angeles. And Los Angeles is all about the bright lights, the Hollywood mystique. And while not everyone works in the entertainment business, it does have such a big effect on all media - social, traditional and more - that it's one of those things you just have to pay attention to in marketing.For the February panel, Social Media Club Los Angeles is all about the lights, camera and action and the real-time social media engagement that has become key in entertainment and television. Real time social media engagement is the topic of our monthly panel: “The Power of the People” – Why Real Time Social Media is King during Award Show Season.From Ellen DeGeneres’ Oscar selfie that generated more than a million retweets to Arby’s asking Pharrell for their hat back during the 2014 Grammy Awards, there’s no denying the community that surrounds social media and live televised events.SMCLA has locked in a diverse panel of experts to discuss the significance of real-time social media, the impact it will have on the future of media and tips on cutting through the noise by crafting unique content.The panel will be hosted by Lia Haberman, Director of Audience Engagement for TheWrap. Panelists include:

• Richard Jones – CEO at GoGoGab
• Joanna Blakely, PhD – Managing Director and Director of Research at University of Southern California’s Norman Lear Center
• Ann Glenn – Director of Marketing, Digital, and Social Media at WGN America

Walk our red carpet on Tuesday, February 17 at Kramer Productions, located at 5531 West Washington Blvd., Los Angeles, CA 90016.For tickets, visit: bit.ly/SMCLARTAwards