Let’s discuss the enlivening of art and artifacts in the social media space.But first, let’s take a selfie.There is no denying the fact that social media has truly transformed the roles of all players — curators, planners, artists, scientists, and consumers — alike. In the game of fine art and natural history, social platforms have inspired everyone to become an artist in their own right. The mass sharing of works and objects and communicating science has created a town hall for anyone to browse and speak up. And organizations looking to convert digital traffic into literal traffic and extend resources in meaningful ways to digital audiences are working to assess how their efforts in social media measure up.On October 20th we will learn just how museums are breaking free from the academic ivory tower and are learning to engage with online communities to drive visits like never before.(What we really mean: they're doing Snapchat better than your 16-year-old niece.)Join us as our expert panel paints a picture of the dynamic lives their institutions lead in the digital world.Start the evening with the opportunity to meet and talk with panelists and other SMCLA attendees, board members and colleagues at 6:30pm - the panel will begin about 7:30pm. Drinks and snacks will be provided.REGISTER: http://bit.ly/SMCLArtMODERATOR: Fiona Ball - LACEPANELISTS:

• Arielle Sherman - Hammer Museum
• Lucy Redoglia - LACMA
• Sarah Waldorf - The Getty
• Rachel Gertz - Natural History Museum

PARKING:Parking is FREE for this event. The Museum's parking lot is located at the corner of Curson Ave. and 6th St., directly behind the museum. Enter from the western side of Curson Ave.ABOUT:We rely on your tickets, donations, and sponsorships to keep our events low cost for everyone to join in. If you are interested in sponsoring an event, or have any other questions, please contact us at socialmediaclubla@gmail.com. Want to learn more about SMCLA? Check out our new website, follow us on Twitter and via our hashtag, #SMCLA, or join the conversation on our Facebook page.