Register For How Social Media Is Transforming News Coverage: http://socialmediaweek.org/losangeles/events/headlines-hashtags-social-media-transforming-news-coverageWe live in an age when news is reported and consumed in real time. The race to deliver a story first has never been more intense, as journalists, social media managers, and public relations (PR) pros face constant pressure to generate more shares, likes, retweets, and pins than the competition. News cycles and attention spans are now measured in seconds, and even the most traditional news outlets must infuse their coverage with social features in order to remain relevant. Part of Social Media Week Los Angeles, this informative panel discussion will examine how traditional news can survive and thrive amid this shift to the real-time web.Co-hosted by SMCLA and PRSA-LA, How Social Media Is Transforming News Coverage takes place on Tuesday, September 23, 2014, at The Broad Stage in Santa Monica.PANELISTSChris Schauble — Co-Anchor, KTLA 5 Morning NewsChris Schauble is the co-anchor of KTLA 5 Morning News from 4 a.m. to 7 a.m. on weekdays. Since moving to Los Angeles in 2001, Chris has earned multiple awards, including two Emmy awards and five Golden Mike Awards. In 2007, he was also named to the San Fernando Valley Business Journal's “40 Under 40” list (he laughingly admits he no longer qualifies).Chris is passionate about his work, family and fitness. He is a marathoner and triathlete, having competed in three Ironman competitions, including the Ironman World Championship in Kailua-Kona, Hawaii.Prior to his Los Angeles work, Chris spent time at KCNC-TV in Denver where he covered a number of national stories. His coverage of the Columbine High School shootings helped the station earn a regional Emmy for spot news. In 2000, Chris was named "Television Journalist of the Year" by the Colorado Association of Black Journalists, and in 2001 he was honored as one of Denver’s top 10 history-makers by Urban Spectrum Magazine.Schauble holds a Bachelor of Arts in broadcast journalism from Fort Lewis College in Durango, Colo. He was honored by Fort Lewis College with the 2002 "Distinguished Alumni Award." In addition to his work as a journalist, Chris has been an instructor for speech communications and media research analysis at Miles College in Birmingham, Ala., and was a guest Instructor at the Poynter Institute in St. Petersburg, Fla. He is a member of the National Association of Black Journalists and Kappa Alpha Psi Fraternity, Inc.As an adoptee himself, Chris has dedicated much of his free time to helping needy children. He has been recognized by the city of Los Angeles and the state of California multiple times for his ongoing community service. Chris, his wife and their two sets of twin girls live in the Los Angeles area.Michael Slate — Product and Host, KPFK-FMMichael Slate has been a correspondent for Revolution (formerly the Revolutionary Worker) for over two decades. He has reported from the townships of South Africa during the 1980s; from South Central, Los Angeles following the 1992 L.A. Rebellion; from the mountains of Chiapas, Mexico; and the tsunami-struck coast of Sri Lanka. He is the host and producer of The Michael Slate Show, 10 to 11 AM Pacific Time on KPFK 90.7 FM in Los Angeles and 98.7 FM in Santa Barbara. You can also tune in on the internet at www.kpfk.org.Stacey Leasca — Social Media Editor, Los Angeles TimesStacey Leasca is social media editor at the Los Angeles Times. Since joining the newspaper in 2013, she has annoyed nearly everyone by asking, “Did you tweet that yet? Beyond Twitter, she can also be found on LATimes.com hosting live chats and writing blogs for various sections. When not in the building, you may find her surfing near Long Beach. MODERATORErik Deutsch — Founder and Principal, ExcelPR GroupErik Deutsch is a media strategist, industry advocate and educator. Prior to launching ExcelPR Group in 2004 he spent nearly a decade working for large PR agencies and boutique firms. Over the years he has created award-winning campaigns for a wide range of clients — from start-ups to Fortune 500 companies.Erik currently serves as president of the Public Relations Society of America, Los Angeles Chapter (PRSA-LA) and as an instructor at UCLA Extension, where he teaches "Best Practices in Social Media for the Communications Professional" (UCLA X425). He is also a frequent speaker at communications industry conferences across the U.S. (recent appearances include SXSWi, BlogWorld/New Media Expo, Digital Hollywood and Internet Week NYC).Erik earned a master’s degree from USC's Annenberg School for Communication and an undergraduate degree in economics from UCLA.A big thank you to our event sponsor, PR Newswire!