SMCLA Panel Explains Where It’s At with Location-based Marketing and Social Media

We packed the house for SMCLA’s July 23 location-based marketing talk at the stunning Golin Harris offices in downtown Los Angeles.Our stellar panel included moderator Patricia Handschigel, also known as @GetCondiment; Patrice Anderson of Coffee Bean & Tea Leaf – @TheCoffeeBean; Rob Reed, founder of MomentFeed – @MomentFeed; Myles Sutherland of ESRI – @MylesSutherland; and Stephan Merkens of WCG – @StephanMerkens.The speakers shared deep expertise on everything from the location-based platforms your business needs to use (Foursquare, Facebook, Google Places, Instagram, and Yelp), to marketing tips, dealing with complaints, and the critical importance of measurement.The audience engaged panelists from the get-go, led by Angelique Toschi’s astute questions and the indefatigable Jeremy Pepper.Tweets streamed out from the event, topping Twitter’s mobile trend list (thank you to our savvy attendees for making this happen!).Everyone was treated to a Coffee Bean & Tea Leaf gift card, generously donated by Anderson, who also brought a sumptuous gift basket filled with fresh coffee beans and treats.Kudos to lucky first-time attendee Melany Wynn Berger, Melanysguydlines.com, who took home that tasty raffle prize. See what can happen when you attend SMCLA events?!Congratulations also go out to speed-reader/fast-fingered tweeter Neil Vermillion – @AudienceCreator – for scoring the WIX premium membership by being the first to tweet his Foursquare check-in on Tuesday night. Wix helps users create their own custom websites, easily and beautifully, and publish them instantly. Learn more about Wix at their website.Thank You to Our Wonderful Sponsors: Golin Harris Los Angeles and Wix!And thanks to everyone who attended and followed our live-tweets of valuable insights from the panel.August’s event is sure to appeal to everyone – we’ll be hosting a summer-fun happy hour at The Garage in Culver City on Tuesday, Aug. 20. Look for more details here soon!