Or... as my clients might ask "What the hell is geo-location?"My clients often ask this question, "What's so great about Foursquare [or other geo-location service]?" It usually is followed up with "Why do I need to be on <insert geo-location service>?" and "What do I do with it?"It depends on what your target market/audience is doing with their smartphones. They're using Foursquare, YP.com, Yelp, and Gowalla to check-in (telling their friends where they are) and looking for tips and advice about where they're at. Recently, I was on the Big Island of Hawaii and checked in on both Foursquare and Yelp. I looked for Check-in Specials on Foursquare and tips on what to eat on Yelp.Not only do these geo-locations services have the power of sharing user reviews and tips, some of these services have a program of daily or weekly deals from local, regional and national businesses!In fact, YP.com is introducing a new service called "Deal of the Day." Sign up now and get a $5 credit toward your first deal purchase!If you're a business, entrepreneur, consumer, blogger, normal person, or all of the above, our next SMCLA panel is going to be quite helpful. Bring your questions with you. If you're hesitant about partnering with a geo-location service, we'll be here to help answer those technical questions. If you're interested in DIY geo-location specials but your executive team is leery about going solo, bring them with you!

RSVP here on Eventbrite: http://geosmcla.eventbrite.com/

When: Tues, July 26 from 6:30pm - 10:00pm

Where: Glow Bar at the Marina del Rey Marriott

Event Cost: Free

Parking: Valet parking $8 with validation

We'll be live-tweeting from the event so be sure to follow us on Twitter and check the hashtag #smcla!Our friends at YP.com are generously sponsoring this event, along with Glow Bar at the Marina del Rey Marriott.Don't forget to sign up as an official member of Social Media Club - either as a student ($25/year) or regular member ($100/year). Your fees help us build out our local chapter SMCLA and bring great panels and terrific locations to you.