Social Media Club Los Angeles

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Sept 24 Speaker Spotlight: Laura Knapp - Social Spotlight Media, Principal

Adam Bell

laura-knapp-socialspotlightmediaHave you gotten your ticket to your Monday, September 24 event on retail and social media? What are you waiting for? We've got four terrific speakers, including one of our Board members, Laura Knapp, principal and founder of Social Spotlight Media. Meet Laura and chat all things digital PR and social!Laura Knapp is the founder and lead marketing manager at Social Spotlight Media, an interactive and social media marketing consultancy specializing in social media and integrated marketing for lifestyle consumer brands with a particular focus on fashion, food, health/wellness and entertainment.

With nearly seven years experience both in New York and Los Angeles, Laura has a strong background in interactive and integrated marketing and a focus on youth, wireless, online, entertainment, fashion, lifestyle and events. She has been responsible for the strategy and execution of social media campaigns utilizing new media channels such as Facebook, Twitter, YouTube and Pinterest. She has also developed and implemented blogger outreach programs, including ambassador programs, specifically within the fashion and mommy blogger arenas.
For nearly three years, Laura launched and managed all of the social media initiatives for Tommy Hilfiger, including Facebook, Twitter and YouTube channels. During which time, she administered three livestream fashion show events from the brand’s New York Fashion Week runway shows in February 2009, September 2009 and February 2011.

Beyond her work with Tommy Hilfiger, Laura’s client experience includes global consumer brands like Reebok, Barnes & Noble, AT&T, Hyatt Hotels, AT&T, iRobot, Match.com, Fantastic Sams Hair Salons, Tourism Australia, Simone France Skin Care and more.

In addition to her professional work, Laura sits on the Board of Directors for  Social Media Club LA and also serves as a monthly contributor to the award-winning food blog, ' In Good Taste,' where she shares her passion for food and healthy eating with her vegan recipes.
Chris here. I've had the opportunity to work alongside Laura as a Board member and peer. It's New York Fashion Week NOW. Here are a few of my questions for her:
  • What can brick-and-mortar stores do to differentiate themselves from other businesses on social media?
  • Give us an example of something that may sound off-the-wall in retail or e-commerce but totally works in social.
  • Being in PR, we work with a lot of bloggers as well as traditional media. How can a one-person-owned, micro-business in retail or e-commerce get started working with bloggers?
  • Is there any difference if you happen to be an F500 company with a  Board of Directors vs the small regional shop?
  • With a continuing influx of flash sale sites, do you think we've hit a threshold yet?

Got different questions for Laura? Ask her on Monday September 24 when we discuss how to turbo-charge your social media for the holidays!RSVP here: http://smclaretail.eventbrite.com/