Ever wonder what the heck happens with the user data that gets collected when you play Farmville or Draw Something? How about when you're playing a game on a movie website to gather enough coins to open up special sneak previews? As a business, what are your end goals when you decide to use a "game" to entice consumers?Businesses are working hard to acquire and retain an audience by gamification these days. What is gamification? What are companies doing in the social gaming realm to set up that customer relationship? What are some examples that are working and not working? On the flip side, we want to hear what social gamers think about these "freemium" games and what they expect from them. If you're managing a brand and have thought about using a social game as a promotion or a way to introduce an audience to your product, this panel is for you! If you're a professional wondering how this will affect the way we see products within a gaming environment, this is for you! If you're just curious to learn more about social gaming (Draw Something, anyone?), join us in April!Join us for our Social Gaming panel on Tuesday, April 24 at ING DIRECT LA Cafe in West LA!RSVP HERE: http://socialmediaclubsocialgaming.eventbrite.com/ or click on the Eventbrite widget on the upper right-hand column of our site!Our guest speakers:

• Zao Yang - COO, Betterworks, Co-creator of Farmville (@zamland, @betterworks)
• Valeska Jacques - Co-founder/Partner Channel/Strategy Agency Partnerships, RIVVID (@webbuzzybee, @rivvid)
• Trina Finton - Founder, Gaming Angels (@gamingangels)

Networking & Registration: 6:00 - 7:45PmProgram: 7:45PM - 9:00PMLocation: ING DIRECT Cafe LA11175 Santa Monica BoulevardLos Angeles, CA 90025(310) 445-0429 ‎NOTE - We'll provide the pizzas, drinks and parking!