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Social Media Marketing Manager - Hot Topic

Job Description

Leads social media marketing strategy and activities for Hot Topic, Inc. brands. Conceptualizes, plans, and implements social media marketing campaigns via a variety of social media platforms. Drives integration of social media campaigns with other brand marketing programs, while collaborating with other company departments – including store operations, customer service and merchandising – about any customer issues identified via social media. Must stay current on social media trends and best practices and identify the best possible platforms to drive campaigns. This is a hands-on position in a fast-paced environment that reports to Director of Communications.

• Provides strategic oversight and program planning/management for brand social media campaigns and associated platforms including but not limited to Facebook, Twitter, Pinterest, Instagram and YouTube.
• Creates campaigns from concept through development to execution that represent the brand essence while growing the social fan bases, increasing engagement, building loyalty, increasing marketing and branding visibility, and ultimately driving sales.
• Works with internal partners and Brand Leadership to develop and incorporate social campaigns into overarching brand initiatives, ensuring that they meet brand objectives, vision, and customer experience.
• Identifies opportunities for co-branding partnerships with external partners such as bands and licensors.
• Vets external vendors and identifies viable partnership opportunities with 3rdparties to enhance to social experience both on external platforms and integrated into the E-commerce site.
• Identifies opportunities to create greater efficiency, enhance the user experience and serves priority business needs within the social media platforms by enhancing or creating new community/fan interactions and experiences; requests and establishes the need and ROI for budget to support these platform enhancements.
• Partners with various internal teams (e.g., Merchants, Loyalty, E-commerce, Legal, Store Operations, etc.) to ensure campaigns are integrated and compliant.
• Oversees social media content with the goal to authentically connect and engage with the customer and community, grow the member base, and support brand initiatives.
• Manages and develops Social Media Specialist/Team.
• Manages Social Media budgets across brands.
• Performs other job duties as assigned.