How do you create content that generates buzz and attracts followers? Join us at Cross Campus LA on October 23rd and hear from Ari Sherman, award winning advertising and branding copywriter.Born and raised in Los Angeles, Ari Sherman's advertising career started at Frankfurt Balkind Partners in a freelance capacity in 1990; nine months later his talent and energy won him a full-time spot and he has  been a Vice-President since Autumn, 1995, and was named Creative Director in 1999.Only rarely does he eat Wheaties.For 14 years, Ari has engaged primarily in Movie and TV  advertising (including one-sheet, outdoor, Theatrical trailers and TV spots).He is an accomplished copywriter with particular emphasis in identity, branding, and websites for clients ranging fromThe Getty Center to Music Publishers Leiber & Stoller, etc.When called upon, he is known for his talent as a creative director, strategist, and  idea generator.Connect with him on LinkedIn: http://www.linkedin.com/in/copyprohttp://www.twitter.com/ariwriteOur panelists will be sharing their best practices, techniques, and tips on community management and engagement.  Join us for an evening of entertainment and laughs from leaders in the industry!To RSVP for our event at Cross Campus LA in Santa Monica, click here: http://artofwritingsocialmedia.eventbrite.comMake it happen!