Making Research and Data Relevant to your Brand: How to Measure Social Media ROI

Do you find yourself staring at spreadsheets of metrics, wondering what they REALLY mean for your brand? It’s not enough to track the data – if you don’t use it to inform your brand decisions.

This panel is all about untangling the data and turning it into actionable insights for your brand.

Hear from our experts across the digital spectrum, including media buying, brand building, and social media, about building a meaningful brand with insight and data. Make all that data work for you instead of the other way around!

Talia Arnold LinkedIn

Talia is cofounder of Exverus Media, whose mission is to market products that are improving people's lives, and turn them into widely recognized brands. Talia’s expertise in data and analytics brought over a dozen brands to partner with Exverus. Early on, Talia saw the need to invest in machine learning and AI software so Exverus’ clients could accurately measure their marketing impact. She's helped lead the agency to 100% YOY growth and recent client wins include Walmart, Suja Juice and Bonobos. She is also a writer and speaker at industry conferences including OMMA, Digiday, and iMedia.

Nick LaBran LinkedIn

Nick has been working in the social media and social analytics industry for more than a decade, having worked both in-house and agency side. He’s done everything is the social media space from channel management, content creation, paid media campaigns, social listening to analytics. Nick has done social media management and intelligence for well-known brands such as Samsung, Bank of America, Spectrum Communication, and ADT Alarms. He has worked with The Walt Disney Studios, miVIP Surgery Centers, and GMS as well as having his own consultancy, LaBran Consulting, where he worked with a wide range of companies on social media, SEO and content strategy.

Alison Fox LinkedIn

Alison is the Head of Strategy at Invincible Unicorn, a Pending B-Corp Ad Agency that serves clients with for-good missions. Over the past 15 years, she's worked across start-ups and Fortune 500 clients to deliever insights and solutions leveraging classic brand planning and research as well as digital data. Clients / work experience include James Patterson, 20th Century Fox, ABCMouse, Mens Warehouse, Flywheel, Intuit, This Saves Lives, Garden Fresh, Interactive Corporation, and many others.

Tara Coomans, Moderator LinkedIn @taracoomans

President of Poodle Mafia, Elegantly Aggressive Digital Media and SMC member since 2009, Coomans has taken brands from startup to IPO with success cross-media campaigns. Her clients include a global list from startups to publically traded companies, including tourism, health and wellness, lifestyle brands as well as regulated industries, government organizations and political campaigns.

P.S. special thanks to Panda Planner for donating this month's give away