I'm at in Las Vegas for CES and NMX and my first evening I attended Startup Debut, where I got to meet a number of great start-ups, many of which would be of interest to our community.

Startup Debut aggregates some of the hottest startups into one room to introduce them to press –with hundreds of media pros attending.  The well-attended event happened at Bali Hai Golf Course and Country Club on Sunday, Jan 6.

There's no doubt that Michael Terpin's full service social media marketing firm, Social Radius, knows how to put on a dog and pony show. Many of you know this already since they ran Social Media Week in LA the year before last.  Here again they deliver a huge amount of value this group of startups out to reach media.

Notable companies I saw:

If you're doing curation-driven social media or blogging, then CHNL.it should be on your radar. It's far more than a feed reader, because it aggregates across social networks and feeds with a user-friendly interface. They allow you to filter by media type so you can videos across all your networks. It also allows you share and repost across multiple social channels. They seem to have a clear vision for future opportunities.  They are based on the west-side, so you may begin to see them around town.  The first surfaced during Social medial week in the Fall. CHNL.it

If you're like many social media addicts I know, you're tweeting and checking-in at all times.  The problem? At some point you're likely to drop your expensive iphone, android phone or table into liquid… which not only destroys most devices in seconds, but it voids warrantees.  That's where Liquipel comes into play. They can seal your device with a special invisible nano-sized coating system that actually makes all the internal parts water-resistant.   http://www.liquipel.com

Bloggers and publishers know how hard it can be to make money from content.  Advertising products are great, but they don't always deliver what's needed. Solution? Mediapass helps you set your own customized paywall like the big guys at the New York Times.  You can set-up recurring subscriptions to your content with just a line of code or a Wordpress plugin. It will be interesting to see where this will work best. I'd expect it to work well with quality niche content.  http://mediapass.com/

Social Media Analytics are critical but the tools are still not very mature.  Sysomos is setting-out to change that with a set of social media monitoring and analytics tools for medium and large companies. They give you tools to set-up queries that can be slice and diced around tags.  They also offer some means of sentiment analysis based on two different measures and help to identify and engage with key influencers.  http:www.sysomos.com/  

Need help getting organized?   Atlas software helps you to schedule anything with anyone on any platform --people with different calendaring systems can easily negotiate and book times to meet with very little effort. I think a lot of people would be glad to use this to take the pain out of scheduling. They are a Silicon Beach based company. Note: perhaps I'm biased because I'm working these talented guys on some other projects. http://getatlas.com

Content creation requires focus, but in this ADD world, sometimes focus is hard to come by.  That's where focus@will steps-in.  Using music and sophisticated brain science, this service generates music in a way that's designed to keep your mind focused longer and keep distractions at bay.  www.focusatwill.com/

Kraftwürx is not a social media related company, but what's social media without some custom swag? They offer a way to do 3-D printing on demand in a variety of materials at higher resolutions than some of the other solutions out there. The service can be used not just of prototypes but for actual finished products as well. They print with 70 materials and offer worldwide shipping.  www.kraftwurx.com/