Can social media change the world? From walks to pledge drives, we wondered how a non-profit brings their biggest events to their online communities. We've arranged a panel of non-profit leaders from the American Cancer Society, NPR, and Heal the Bay to discuss the ways, unique and universal, that non-profit organizations combine events with social and digital marketing efforts.

Community organizers will outline different audiences their organizations serve, how they identify the goals inherent to different audiences and how distinct groups are targeted, among many other points of discussion. Bring your questions for the panel, as well!

Start the evening with the opportunity to meet and talk with panelists and other SMCLA attendees, board members and colleagues at 6:30 - the panel will begin about 7:30. Drinks and snacks will be provided.

Panelists:

• Dan Witzling - Sr. Director, Community Engagement, California Division, American Cancer Society, @AmericanCancer
• Joanna Pawlowska - Manager, Generation Listen, NPR, @jojopawlo
• Nick Colin - Communications Manager, Heal the Bay, @HealTheBay

Moderator:

Andrew Posey - Managing Partner, Blend Consulting Group, @AndrewBlends

About:

We rely on your tickets, donations, and sponsorships to keep our events low cost for everyone to join in. If you are interested in sponsoring an event, or have any other questions, please contact us at socialmediaclubla@gmail.com. Want to learn more about SMCLA? Check out our new website, follow us on Twitter and via our hashtag, #SMCLA, or join the conversation on our Facebook page.

FAQs

What are my transport/parking options getting to the event?Two hours of free parking is available at the Regus location. After 2 hours, parking is $1 each 15 minutes.Do I have to bring my printed ticket to the event?You do not have to bring your printed ticket! Just plan to check in with the SMCLA team when you arrive.