July 30 Speaker Spotlight: Dustin Luther, Head of Social Media - Dun & Bradstreet Credibility Corp.
What happens when someone gets wind of a tweet you may or may not have endorsed? What happens when it's a regulated industry like bio-tech, pharma, healthcare, financial services, or even children's entertainment? Find out on Monday, July 30th at our "Can I Tweet that? - Social Media in Regulated Industries" panel!
Meet Dustin Luther, the man who heads up social media at Dun & Bradstreet Credibility Corp. Dustin started out with a business blog in 2005, highlighting how small business owners could improve their bottom line using social media.
Currently, Dustin heads the social media team at Dun & Bradstreet Credibility Corp (“DandB”) out of our corporate offices in Malibu, CA. We’re an extremely well-funded startup led by CEO Jeff Stibel that raised $200 million in July ’10 to buy D&B’s small business-focused assets.
The SM team is focused on implementing interesting BtoB campaigns such as our award-winning CredibilityLIVE events while also maintaining a credibile social media presence through our blog (Credibility Insights) and on sites like Twitter (@DandB), Facebook (/DandBCredibility) and LinkedIn (Dun & Bradstreet Credibility Corp).
Chris here. Some people like to call him "Mr. Social" (from the San Fernando Business Journal), "builder of the real estate blogosphere's infrastructure" (LA Times), quoted in sources like the WSJ, New York Times and CNN Money as an online marketing expert within the business space. I just call him Dustin.
One of the things I've found interesting in our line(s) of work is the process of getting businesses up and running on social media programs. Not everyone starts at the same level, and there can be a lot of customization for regulated industries that "regular/normal" companies don't have to worry about. "Everyone" says you must have a crisis communication plan, but you know what, let's see it in action.
Join us on Monday, July 30th, and listen to Dustin and our other featured panelists as they delve into social media for regulated industries!