May 21 · General Assembly Santa MonicaEmail Marketing. Sounds like a snoozefest right? Wrong. It’s boring only if you’re not doing it well. So what does it take to make your email stand out? On May 21, we have a panel to discuss exactly that.Why discuss email marketing at a Social Media Club event? Because email marketing still delivers the highest ROI for marketers and remains the most effective tool in your toolbox.  It also has a lot in common with social media marketing, and we’re willing to bet that you – or your team – are in charge of both.So instead of dreading that next email marketing message, come to our panel and learn the secrets to email marketing success.Here is some of what we’ll cover:

• Why is list segmentation so important and what are the best practices?

• How should your content match your audience and objective?

• How frequently should you send email?

• And how do you integrate email marketing with social successfully?

From list segmentation to content and conversion, our expert panelist will give you their best secrets to email campaigns that meet your objectives.

Schedule:Doors Open at 6:306:30-7:30 Networking, Light Food & Beverages7:30-8:30 Panel Discussion